The Basics of Online Marketing
Beginner’s Guide to Online Marketing
What do I need to know to be an online marketer? There are only 4 things that you need to have a successful online business. This Beginner’s Guide to Online Marketing will guide you through these steps. The Image below will list the 4 step process, and I will also add some information in each process to help you further.
Choose an Interest / Finding your niche
Choose an Interest or identify your niche. What is the niche you say? Niche is your target audience, the reason for creating your website. The purpose of your website is to have a place where your niche goes for information regarding a product or service. Your niche needs to be specific enough so that your content is truly focused on a targeted niche. As an example, let us say that you want to target food niche. To narrow it down, we could say Home cooked meals. We can narrow it down further by focusing on Mexican Home Cooked meals recipes. As you can tell, properly identifying your niche is one of the fundamentals of creating a successful online marketing website. The process of identifying a niche start from you identifying an interest. An interest to learn something or passionate about. If you pick something that you are interested in or passionate about the process will be easier in the long run. Remember that this is going to be your business and you will be spending a lot of time thinking about your niche, so pick wisely.
Build a Website
You need to have a user-friendly, visually appealing website. This is going to be your online presence or brand. Do not be overwhelmed by all the technical requirements of the building or hosting a website. There are multiple ways to have a professional looking website without being a technically savvy individual. The great thing about building a website is that there are multiple platforms that offer free websites, these are:
I will encourage you to explore WordPress because I believe that they are the most friendly and powerful platform out there right now. But any of these sites are capable of providing what we need.
Images – make it pop!
Part of building visually appealing websites is well-placed images. This topic seems very easy and obvious, but the reason I brought it up is to protect you. We cannot use any images from google, a lot of the images are copyrighted and protected. We need to protect ourselves by only using Images that are free or royalty free. I will list few websites that provide free images for you to use. I encourage you to always read the Terms and condition of each site so that you are fully aware of their limitations.
Here are the sites:
Get Rankings and Visitors
Keyword targeting your Niche
What is a keyword? And why do we need it? A keyword is your ally, this is the word or phrase that you will target to attract your customers and google. The keyword is used by google to rank your page, so using keywords properly and wisely is one of the keys to improving your rankings on google. Going back to the example above, think for a second that you are the individual looking for Mexican Home-cooked meal recipes. How will you look for this topic online? You could search using “Best Mexican Home-cooked meal recipes”, “Easy Mexican home cooked recipes”, “Simple home cooked recipes”, etc. The idea here is to identify the best keyword to use related to your niche. Another thing to keep in mind is that there are competitive keywords, so a keyword tool will be helpful to identify the best keyword to use. You will need to include your keyword in every single post that you create, but do not overly include it. Supposedly keyword should only be 2-5% of your content. So be very strategic and aim to use it in the first paragraph of your post.
Content is King!
Content is what helps you get higher ranking in google and other search engines. It is the main reason viewers visit your site and revisit them for more information, and it is your key to attracting, building and maintaining customers. Without valuable content, your website will be ignored, may attract some visitors but will most likely bounce out of it as soon they arrive. Providing a valuable content is not difficult to provide, and don’t stress about giving a formal type of content. You can view content as your own opinion or review. Some of the ways to improve content are to provide details. If you are doing comparisons, video comparison of the product is always appealing. Side by Side comparison of a service is also good to provide. Create a format that is easy to read and follow, for improved user experience. So focus on providing quality content and customers will come.
Show me the money!
Lastly, one of the main sources of income for Internet marketers is through affiliate marketing. Affiliate marketing programs are what give us the commission. Amazon provides commissions for every sale realized because of your website. Affiliate programs are ways for big companies to promote their products and services. Do note that there are affiliate programs that require a domain specific website. So using those free website platforms will not work until they are moved into a hosted domain. You can learn more about this and more in Wealthy Affiliates. But like I mentioned before, you don’t need to have your own domain to earn commission, as other affiliate programs allow sub-domain addresses. You could also earn commission through Google AdSense, build a list, Amazon product, relevant advertisers, or create your own product.
This guide is an overview of what you need to start your online business. There are a lot more in-depth talk and information about the topics that I just shared, and you will learn more as you progress in this business. Thousands of successful online marketers and valuable information can be access through Wealthy affiliates. Join WA to learn more and access unlimited information to help you succeed in this business.
Here are some of the success stories
I wish you all good luck and that you may find your own success!!!