Let’s Define SERP
SERP (Search Engine Result Page) is the page displayed by a search engine in response to a query, according to Wikipedia. These are websites, social media posts, blogs, e-commerce sites, etc, that are listed after a search is done. SERP list the results based on the keyword query, and usually, the results are ranked by relevance and popularity related to the keyword query. All business owners with online presence aim to increase traffic by showing up on the first page of SERP. Online Marketers aim to be on the first page of SERP based on specific Keywords. It is easy to define SERP, but what is more critical is the understand the importance of SERP. Part of the any Beginner’s Guide to Online Marketing is to understand SERP and the results it produces.
SERP results are unique even for the same keyword query, this is because of factors that search engine use every time a keyword is queried. Based on the keyword query, SERP could list an Organic Result, Paid Result, People also ask boxes, and Knowledge Graph.
Organic Results – are a list of pages or posts that appear on SERP as a result of their relevance and popularity to the keyword query.
Paid Results – List of pages, posts, or Images that usually appears on top of the organic results or on the left side of SERP
Knowledge graph – are results on the right side of the SERP, this was introduced by google in 2012. Knowledge graph will show for commonly asked questions that will provide an accurate result.
People also Ask – this feature does not always show up for every keyword query. The box comes up to help users find more answers that are related to the original keyword query. The box could be expanded to show the result and provide more information.
To Illustrate this better, here are some images that will show you what organic results, paid result, knowledge graph and People also Ask looks like.
People Ask Boxes
– When you click on the arrow down next to each of the questions, the box will expand with answers.
Importance of SERP
Now that we have a good understanding of SERP, and have identified the type of information found in a SERP. We can now identify the users that will benefit the most in analyzing SERP. The typical users who search for information will definitely benefit from the information in SERP, but aside from that group, business owners and Internet Marketer should look at SERP in a different way. Internet Marketers and the Business owner should be aware of their planned keywords, root keywords, and keywords to avoid. Analyzing SERP properly will help avoid costly marketing campaign, identify the best way to reach customers, and identify which approach should be avoided, to learn more about keyword click here
How to get on the first page of SERP.
This is all about SEO or Search Engine Optimization. SEO is a big topic and almost everyone with Online Presence is aware of SEO. I will not be covering SEO in this article, but it is worth mentioning because it is the primary driving force of any websites to attract organic traffic. As I mentioned before, SERP results are based primarily on relevance and popularity. Google algorithm looks at different factors to identify the right page/post to produce for every keyword query. I do want to mention that there two type of SEO, and those are Off-Page SEO and On-Page SEO. Both segments comprise of many factors that combine to the overall Authority or Rank of a page or post. Listed below are some of the Off-Page and On-Page SEO, the list is not listed by importance.
- Quality of Content
- Does the site load quickly
- Does site use HTTPS to provide secure connection
- Keywords in Title, Tags, and descriptions
- Does the URL contain the keywords?
- Page Authority
- Domain Authority
- Back Links
- Social Media presence and Engagement
- Is the page or post being shared
The list of items above is some of the factors being considered when the search engine looks for results to provide for a keyword query. Improving one or more of these factors will increase your chances to improve your page rankings on SERP. This is a constant battle so one must continuously improve their page or post, and the site must continue to be active and grow. Social Media presence has been becoming a good source of improved rankings, so keep an active and engaged social media account.
SERP should not only be a source of information or list of possible answers to our questions. It should also be included in your marketing analysis and approach. An analysis of SERP will help you on your journey in improving your search engine rankings. Remember that there are many factors to consider when improving your page or post for maximum benefit from SEO. Ultimately, create a page or post that is truly for your customers and not just for the search engines.
Hope that this gave you more understanding of SERP and the value that we can get from reviewing and analyzing it. Leave me a comment for any feedback of questions.
Have a great day!