How to Create a Business Website
There are many ways to answer the question, how to create a business website? but the basic foundation that all website needs will not change. I have created a blog on 4 steps to build your own business website with WordPress, click it to read it.
In this article I will mainly talk about the foundation that you need, to have a working business website. I know that every business is different, and customizing a website should have a plan. We live in a technologically advanced time and one of its advantages is creating a website with ease.
You do not need to be a technically savvy individual to create one. There are many application, support, friendly software that will help us on our way. Don’t worry too much about the technical details. Most of the steps or topics that I will discuss have youtube videos online.
Basic Website Foundation
– refers to a service where multiple websites are supported by the same server. This is the cheapest in terms of cost compared to all the other types of web hosting. Few things to keep in mind is that the resources of this specific server will not be equally distributed. Web sites will be competing for its resources, which could slow down a web site response.
Part of Search Engine Optimization ranking is the speed of a website. Be mindful of this when selecting this service. There are multiple Web Hosting companies that provide free web hosting service. The support might be limited, but it will be a good experience to try a shared hosting service. A paid shared hosting service will, of course, be more responsive, but the structure is the same.
VPS Hosting or Virtual Private Server hosting
is similar to Shared and Dedicated Hosting. The difference is that one server is used to create multiple Virtual Private Servers and each VPS is supporting one website. VPS then becomes a dedicated server.These VPS will be sharing the resources of one server. The cost will be higher than a Shared Hosting service but will be much cheaper compared to an actual dedicated server.
– This service is the most innovative web hosting service currently. Some argue that this hosting service outperforms others in terms of website performance. This service acts the same way as your cloud drive, where multiple machines support your drive or act as one.
Cloud hosting is not cheap, the reliability it provides and performance come with a price. If you are just starting an online business, this will not be a good choice, but it is a good alternative for companies that will expect a lot of traffic that needs reliable web servers.
– The most expensive web hosting service in the market. Speed, reliability, security, etc are some of the best features of a dedicated hosting. One website on one server is the main feature of this service. The cost is higher than the cloud hosting, but it is the most secure way to host a website. If you are dealing with sensitive information, then it is worth looking into this type of service.
The domain is your online address. This is your URL your .com, .net, .tv, .org, etc. A good example is abcofonlinemarketing.com, I paid for the domain and selected a web hosting company. You might also hear about subdomain elsewhere. Simply describe, a subdomain is the sub-level for a specific domain.
To clarify this example google.com is the domain, while mail.google.com is the sub-domain. There are multiple website builders that provide free sub-domains with free web hosting. I listed a few website builders in this Article.
Website Creation Tool
You can create your own web pages or website from scratch using PHP code, but that will be troublesome and costly. I suggest that you start with WordPress as your website creation tool. WordPres is the easiest way to create a website. Creating and managing WordPress website is very easy. There are websites that are dedicated to supporting WordPress customization.
Companies have been built to complement and improve WordPress. One really good thing about WordPress is the number of users using it, support, community, free themes and free plugins. Note that I did not mention Wix mainly because Wix is a website creation tool that could not be hosted anywhere else. If you want to build an online presence for your business you will need this flexibility.
Type of Business Websites
– A website that focuses on online transactions. An online store for your business, some of these sites are amazon.com, reebok.com, eleganthemes.com, etc. One of the primary needs of this type of website is security, reliability, and performance. A website like this could be vulnerable from hacks and attacks. These sites hold confidential information and high security is a must.
– Typically a lead generation type of website is a one-page website that talks about a product or service. At the end of the page, an option to buy or join their mailing list to get a free product is something that you will see. These type of marketing used to make money, but their effectiveness is on a decline. Users want to explore more and not be tied to a specific page. Building trust with your readers is necessary to gain their service.
– I lump a lot of websites in this category. Example Informational websites are non-profit websites, Blogs, school websites, etc. These websites provide information to users on a specific topic or subject. Most blogs that are monetized through affiliate marketing have a lot of information on a specific niche.
Non-profit websites are there to provide information about their service and purpose. You could also add into this category some branding websites. Some branding websites do not conduct an online buying or selling, but solely to provide detailed information about their product or service.
– These are becoming much-needed websites. We tend to look for ways to get support about a product that we bought, or something that we would like to purchase. Apple support website is a good example. Some companies are creating website primarily to support their consumers. This builds more trust to their brand with hope to gain loyal customers.
Another type of support site is a forum. There are multiple forums about anything and everything. Think of Reddit, craigslist, meetup, etc. These sites are created to provide support to a specific group of people.
Beautiful WordPress Themes
List of Plugins that you might need
- Slimstat – This will track you website visitors
- Sumome – This a plugin with possible premium features. The plugin will help you with your social media management and opt-in forms.
- All IN one SEO – This is a plugin that will help you with you SEO
- Yoast SEO – A plugin that will help you with SEO.