Goal Setting using Google Analytics
Google Analytics is a powerful tool that tells you exact information on everyone who visited your site, and you will learn quite a few things about their browsing experience. You are liberated with the amount of information you receive through the program, and you will begin to improve Internet marketing for your site or company as you learn. Each step you take to use Google Analytics in a more excellent way will ensure your company has more traffic coming through the site every day.
#2: The Company Uses A Tracking Code
The tracking code used by Google Analytics is an important part of your Analytics experience. You will find the tracking code for your account in your account dashboard, and you must install the tracking code at any time. The code allows Google access to browsing information about your site, and the code is a helpful tool when you are unsure of the amount of traffic you receive.
#3: Setting Your Goals
You will have quite a few goals for your business, and I know that I write down my goals at the beginning of each month. We are using the goals to ensure the Analytics we use are profitable, and I go into the Analytics window to set up my new goals every month. I am willing to adjust my goals in the program at any time. I do not need a professional marketer to tell me what to do when I see all the information for the account on my dashboard.
#4: The Goal Descriptions For The Site
You must describe all the goals on your site, and you will find that giving them proper descriptions will help track what you are doing. You may use up to 20 descriptions, and it is quite important you take each description seriously. You are writing up a timeline for the site that will show every goal you have, and you must remember what each goal describes.
#5: Set Up Site Search
The site search function is the most important part of Google Analytics for someone who is not capable of coding their own site. There are many people who are skipping over a website simply because they cannot search it, and I have used site search from the company many times. They are quite a good thing to use when you have new customers on your site, and they will move instantly to the items they were looking for. You will improve the customer experience for everyone, and you will help them navigate the site without your input. Customers who roam free are more likely to stay on your site, and they are more likely to make purchases. I have seen the results for myself.
#6: Site Search
Your customers may search on your site, and you will have quite a lot of information to use when managing the site. You may view reports on your site, and you must look over them quite carefully as you research your web traffic. Every bit of traffic that comes through your site has a bit of unique data you must use.
#7: Learning About Each Piece Of Data
A standard report for your site will tell you the number of people who visited the site. You will learn which browsers they are using, and you will notice the sort of devices that were used to access your site. You may find there are quite a few people who visit you on mobile devices, and you may need to improve your site’s functionality for mobile browsing. There are many people who are searching for a site randomly who will find you, and you may see a number of customers who are coming to your site regularly.
You must adapt to the people who visit your site often, and you will learn quickly which customer you prefer to cater to. The site analytics change every day, and you must be willing to change with them as you manage the site.
#8: Print The Reports For Your Records
You may print reports on your site at any time, and you will have quite a few reports to use for revenue, traffic and the unique qualities of each customer. You will learn the demographics of your customers, and you will find they are many things you may adjust for on your site. You may ask your customers on mobile to use certain pages for their benefit, or you may change the coding to accommodate those on mobile.