Beginner’s Guide to Online Marketing


Beginner’s Guide to Online Marketing

Beginners guide to online marketingSetting up an online business is an excellent way to set you free from the daily grind of your normal job. While you may not be able to give your boss final notice immediately, if you follow a few suggestions you will eventually be able to produce the financial results that let you step away from your “nine to five” obligation. This is the main purpose of this beginner’s guide to online marketing.

The things you can market online are endless. You can choose to sell products, market a service, advertise yourself as a virtual worker, or freelance online entrepreneur. Here’s a beginner’s guide to online marketing that starts you down the road of financial independence.

Internet Knowledge

If you already consider yourself an Internet guru, this step won’t be quite as important. To keep it simple, your online presence will require understanding how to use all the tools available on the Internet. Building your online presence will require knowing about the different ways people surf the Internet, plus knowing how they share those experiences.

· Social Media

Knowing how to post on a social media site is great, but you must understand how social media is a great way to boost your online marketing campaign. Learn what the various tags and symbols signify and study how news feeds can ignite your marketing potential.

Become acquainted with the types of marketing exposure that social media offers. You may assume that social media is just a place to post pictures of your pets or announce your next vacation, but it can be an indispensable tool to bolster your business.

· Browsers

When designing your online marketing plan, you will need to know how it looks on different browsers. One browser will not always present information the same way that another one does. Get experience with all the available browsers. This will expand your knowledge of the Internet and improve your chances of success.

Privacy and Your Passwords

When you begin to establish your online presence you do not want to expose your privacy or have all your hard work building this online presence compromised. It is a critical part of beginner’s guide to online marketing to study the concept of passwords and how to protect your privacy.

The goal of setting up an online business is going to be to make money. When you make money you are going to need to have established options to collect money from customers or clients, then get that money into your hands.

You could do most of your monetary transactions online through a PayPal account, or transfer funds to a local bank. Set up an exclusive email account for your online marketing plan. Keep your personal email account separate. There are a few reasons for this, but the most important one is to protect your privacy when you begin to market yourself online.

Passwords are a crucial step in setting up all the accounts you will need for your online marketing goals. Learn how to build strong passwords so you can implement them on your website, social media accounts, and especially all the places that you’ll be conducting financial transactions.


If you are going to market anything online, no matter if it’s a product or service, it’s best to take the plunge and have your own website. The first step is pretty simple; pick a name for your website. Make sure you keep it simple and follow some suggestions on picking the best website names.

You should start by searching for your desired name on the website that records all the website names on the Internet. Here you can then check the availability of the name to you want.

Then you need to realize that there are dozens of hosting options available. There are so many that researching available hosting businesses and hosting packages can be terribly confusing. The first place to start is reading reviews of many of the most appealing host sites.

Look for reviews that are based on actual experience and try to avoid reviews that are clearly paid for by the hosting site. A series of composite reviews on various website hosts is a great starting resource for website hosting since it explains in detail many of the assorted packages each host offers.

Once you nail down your website name and determine the best hosting option for your website, you need to answer three important questions before you start to look into hosting options.

  • Do you want to sell a product?
  • Do you need to interact with customers?
  • Are you going to have a physical store?

If you are going to sell products or services online, you will need to have e-commerce capabilities. This will entail a more elaborate website setup than a standard web page designed only to attract, or provide information to your customers.


You will benefit from establishing a communication access between you and your prospective customers or clients beyond just emails. A direct line of communication for anything you want to market online that requires a readily available answer will be vital to your success. If a customer has to wait for an answer to an important purchase decision, the inclination will be to go elsewhere.

Know that it benefits your business greatly to be available at a moments notice. Setting up a live chat feature is a great way to boost your online marketing presence and make your customers feel at ease. Once you appreciate how important owning your own personal website will be to your online marketing strategy, you can decide if you want to build a simple website yourself, or hire someone to do that for you.

Start your Online Business

The day you decide to step out of the mainstream lifestyle and start to make your financial mark online, you should look for suggestions available through a beginner’s guides to online marketing presentation. There’s a lot of information out there for you to digest, so be patient. I have also created a 4 step process to start your own online marketing business, click here to read more about it.

Learn how to be an expert Internet navigator, understand how important it is to protect your privacy, then consider establishing your own personal online presence with a website. If you follow these simple suggestions, the sky is the limit for your online earning potential.

8 responses to “Beginner’s Guide to Online Marketing”

  1. Ryan says:

    Great article! I especially like the part about passwords and privacy. That is a big concern I have about jumping into online marketing. Your tip about keeping personal emails and accounts separate is very helpful. Thanks for the info!

    • Jonathan says:

      I like organization and is the main reason I add those. I actually use an app to save all my passwords. Glad you find this post helpful. Have a great day!

  2. Greg says:

    Thanks for the high level perspective of major considerations, when you asked, “do you need to interact with customers”, in my case, the answer is yes! I would like to incorporate online chat as I believe it is a great way to engage visitors. Do you have any recommendations regarding platforms, specifically ones that might work within wordpress?

  3. Thevin says:

    Great article. Online marketing seems to be a very difficult thing to do nowadays. I am definitely gonna use some of the tips that you have provided such as social media marketing. Thank You so much for your help 🙂

  4. Erin Murphy says:

    WOW I’m going to be using this, I’m a total newbie and this is very helpful thanks! I know I’m not using social media as much as I could be going to be bookmarking this.

    • Jonathan says:

      Social Media can be really powerful if use wisely. Engagement is the key when using social media. Have a great day!I also created a page dedicated to Basics of Online Marketing, click here

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